Wide Adoption of LCD Displays in Television Creates Demand

The LCD is a transmissive technology. All LCDs require a reflected light source or backlighting. The LCD industry is characterized by rapid technological advances. Traditionally, applications for LCDs are notebook computer and desktop monitors. LCDs are expected to be used more across various applications, and this study focuses on the trends, challenges, and factors driving market growth. Also included are product, technology, and regional market analyses, along with a competitive analysis. This research service provides the necessary business intelligence to accelerate growth in a fast-paced market. The scope includes a market forecast for the geographic regions of Asia-Pacific (APAC), North America, Europe, and Rest of World.

Executive Summary

•Liquid Crystal Displays (LCDs) are transparent organic polymers that change optical properties with applied voltages. The LCD is a transmissive technology. All LCDs require a reflected light source or backlighting.
•The display works by allowing varying amounts of a fixed intensity white backlight through an active filter. The red, blue, and green elements of a pixel are achieved through simple filtering of the white light.
•The LCD industry is characterized by rapid technological advances. Traditionally, applications for LCDs are notebook computer and desktop monitors.
•However, newer products and applications are expected to fuel growth in the market. LCDs have acted as an enabler in many new-age applications such as LCD TV as well as in-car and in-flight entertainment devices.
•They have also enabled a more intuitive solution to many existing applications such as hand-held global positioning systems (GPS).
•The market is driven by the increased use of LCDs in larger screen television.
•The LCD market had revenue of $Xbillion in 2012. It is expected to grow at a compound annual growth rate (CAGR) of Xpercent in the forecast period of 2012–2019.

CEOs Perspective

1. The LCD market has experienced tremendous growth in the past few years and most of this is attributed to the growth in nontraditional markets such as the upcoming LCD TV.
2. Price sensitivity is a key factor behind the innovation and growth of LCDs.
3. Smartphone segment is also a high potential growth segment for LCDs, but currently, the OLED screens, offer huge competition.
4. Currently, the LCD industry has been in a period of aggressive growth. LCD panels are acting as enablers in many new applications and consequently are benefiting from strong growth in such new market segments.

Definitions

Market Scope
•The scope of the present study includes a market forecast for the geographic regions of China, South Korea, Japan, North America (NA) and Europe (EU) and Rest of Asia (ROA).
•The study includes revenue forecasts for the LCD market on the basis of application. The base year for this study is 2012, and revenue and revenue growth rates are given for 2009 through 2019.
•Annual market size and growth rates and revenue by key technologies used and geographic region are also provided.
•The study covers key market forces, such as market drivers and restraints, and evaluates their influence on market growth.
•The study also includes a detailed individual analysis of the applications market, competitive structure, and positioning of key participants in the industry.
•The study includes active matrix LCDs (AMLCDs) and passive matrix LCDs (PMLCDs).
•The applications segment includes Television, Notebook PC/Tablet, Monitor, Mobile and Others.
•PC include Desktop and Laptop monitors.
•The Others segment includes usage of LCD in signage, Medical, Automotive, Industrial, Cameras, Home Appliance and MP3 Players.
•All prices quoted in the study are in U.S. dollars unless otherwise noted.

Liquid Crystal Display (LCD)
LCDs are thin, light, flat displays that consist of liquid crystal molecules sandwiched between two transparent electrodes and two polarizing filters. When an electric current is passed through certain areas, electrostatic forces twist the molecules. The twist in the molecules changes the twist of the light passing through the molecules, which ensures different degrees of light to pass through or blocks the light through the polarizing filters. LCDs are of two types: AMLCDs and PMLCDs.

Active Matrix LCDs (AMLCDs)
AMLCDs refer to a class of displays in which the screen is refreshed more frequently than in conventional passive-matrix displays. Most AMLCDs are made by sandwiching a film containing tiny amorphous silicon (a-Si) transistors between two plates of glass. They can achieve high contrast and brightness by the application of a voltage across the horizontal and vertical wires between the two glass plates. This is balanced by using a small transistor inside each pixel to amplify the voltage when so instructed.

The two types of active-matrix display are thin film transistor (TFT) and low temperature polycrystalline silicon (LTPS) TFT. Key features of AMLCD are color and high information content. Some key applications include notebook computers, monitors, LCD TVs, kiosks, wireless handsets, and color graphic displays.

Thin Film Transistor (TFT) LCDs
TFT LCDs are fabricated with a glass substrate on the bottom, a color filter substrate on the top, and liquid crystal in between. New technological developments are addressing brightness and response time problems associated with TFT LCDs. Key applications for TFT LCDs include notebook computers, desktop monitors, mobile telephones, TVs, and camera/camcorders.

PMLCDs
PMLCDs consist of closely spaced, transparent, horizontal metal electrodes on one glass plate and vertical electrodes on the other. Key applications for PMLCDs include watches, calculators, cell phones, PDAs, office products, and portable instruments. Types of PMLCD include twisted nematic (TN) LCD, super twisted nematic (STN) LCD, and color STN LCD.

Geographic Segmentation

North America (NA) and Europe (EU): NA includes the United States and Canada. Europe includes the European Union (E.U.) nations and the Commonwealth of Independent States (CIS) countries in Europe.
China
South Korea
Japan
Rest of Asia (ROA): This region includes Central Asia (other than China), CIS nations in Asia (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Azerbaijan, and Armenia), East Asia, Australia, Taiwan and Oceania.

Key Questions This Study Will Answer

•Is the LCD market growing? How long will it continue to grow, and at what rate?
•Is this an industry or a market? Will these companies continue to exist, or will they be acquired by other companies? Will the products become features in other markets?
•Which are the high-growth segments/cash cows, and how is the market segmented in terms of applications?
•Are the products offered today meeting customers’ needs, or is additional development needed?
•Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?

Table Of Contents

1. Executive Summary
2. Market Overview
3. Total LCD Market
•External Challenges: Drivers and Restraints
•Forecasts and Trends
•Market Share and Competitive Analysis
4. Application Segment Breakdown
5. Regional Breakdown
6. The Last Word (Conclusions and Implications)
7. Appendix

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